Branding And Logo Design

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It's no secret that good business branding is far more than logo design. Any business that wants to grow and make a name for itself needs to have inspirational branding that connects to get noticed and hired.

Your business may have missed out on new clients by not having the correct branding or logo design. Having potential buyers and clients visit your website and then click off to go elsewhere and use another provider because your branding is weak is not fun, and it's not profitable. It's not how your business should or could be. To ensure that you're the chosen one for people searching for a business like yours, it's vital that you hire experienced branding professionals who have the skills and expertise to set you up for success. Actions you take now are an investment in your business and can shape the outcome of your business.

Branding | Moogle Marketing

What are the benefits of strong branding and logo design?

Branding and logo design can be powerful tools that make your business unique in a crowded marketplace.
Get them right, and the brand can even sell your products for you whilst influencing customer conversion and retention. Successful branding can even affect what customers feel about your company – you can make the customers think about what you want them to.
Consider the fashion and make-up industry. Chanel and Tommy Hilfiger will sell products based on their brand and logo alone. They have a brand that people can relate to and want to be part of their world.
It's no secret that developing a brand is far more than just selecting a logo. Without good branding, your company will not come across as the finished product and nor will your products, services or marketing materials communicate effectively with your prospects.
Branding is the complete image of the company. It consists of the following components:

  • pricing
  • categorisation of your service or products
  • what values you wish the company to be known for i.e. quality or price or customer service etc

  • name of the company

  • where your product or service sits, i.e. like a commodity or a premium product

Why should you hire a branding and logo design company?

Any business looking to attract more customers will want to consider using a well thought out brand with a communicative logo design. Your brand will influence your customers' thoughts of your business and your offerings.
At Moogle Marketing, we understand how to construct a brand to be magnetic for your prospects. We help you define your values as a business and show you when and where to use your brand and its image to your benefit.
A strong brand conveys why your company is the best choice for your target market.
As a business grows, the branding may need tweaking so that it is still in alignment with what you offer regarding new products or services. Sometimes the 'flavour' of a business can change too, for example, becoming more eco-conscious. It's at these times that companies often undertake a rebranding exercise.
For some businesses, growth can occur for a particular product or service proven to be the most popular. Rebranding can keep the brand's visual and content aligned with that product or service.
Get in touch with us now about how we can help you with your branding and logo design.

What is the process for getting your branding and logo design done properly?

During the process of branding, it's essential to consider the following aspects:

Positioning :

Where your product or service sits in the marketplace. If you market your company like a premium company, you could cut yourself off from the mass market of the middle to lower end of the scale. People may feel that you aren't accessible to them and won't even ask about your prices.

Pricing :

Pricing ties into positioning. It's about where you fit on the scale. Do you want to be known as a premium company with higher prices offering quality products or lower down the ranking that will make your company more accessible to the middle of the road consumers and reach more customers? If you make your prices too low – people will feel that they are a cheap product that will offer cheapness and could get turned off.

Categorisation of your service or products :

It might be that some of your products don't fit neatly into one category, so you then need to decide which market your company fits into.

Core values :

Core values are the core values you wish the company to be known for, i.e. quality or price, or customer service? These can be identified during your analysis and determination of your unique selling proposition (USP). Please see below for a list of possible values.

Company name:

Choosing a particular company name can tie you into a range of products. If you call yourself Potters Windows, windows are what you will be known for. Introducing another product line will not work unless it is very closely related to windows. Keep this in mind when selecting your product name.

Checking out the competition can help with branding and logo design

Over the last 20 years, business has changed dramatically. Before the arrival of the internet, small businesses were usually confined to doing business in their local area or region. There may perhaps have been just a handful of competitors. With the arrival of the internet, companies can now compete in the international marketplace.
A strong brand image is also crucial for local business. It is a way to differentiate the company or yourself in a crowded market. It's what makes you unique from the other companies vying for business. It is not just a logo; it is the company's complete image.
Just having a collection of products will not bring you customers. You need to give your customers a feel for who you are as a company to feel as though they know something about you. Branding is about making them feel about your company what you want them to. It also allows the customers to relate to a company.

How do we define your brand identity?

Keep these points in mind when developing your brand :

Determine your brand's value

Don't tie up something to your brand that is not what your company offers. It will be the first way to destroy customer trust in you, and you will damage your reputation. If your brand is about a high-quality product or service, you have to supply high quality. If you can't provide high quality, tie in what you can deliver, such as fast service.

Put your brand into your products.

If one of your central company values is speed, use it in your products. For example, going back to our power tool company, you could add speed to what you offer. 'We can give you repair or replacement within 2 hours of you calling us'.

Treat branding seriously

Branding will bring your customers to you and make you memorable to your prospects and leads. Spend time creating your brand to retain your customers and convert new ones. It is worthwhile and essential for your business to succeed.

Stay consistent

Don't change your brand for different marketing mediums; you will confuse your audience and weaken your power. If you advertise in the local newspaper and online, use the same style graphics and the same style message content about what you offer as a company.

Understand your marketplace.

Understanding who your customers or leads are and their crucial want is essential for solid branding. For example, for the power tools company, their marketplace is the trade industry. The key want of the trade industry is power tools that are robust and reliable and speed for completing their projects on time and to budget.

When to use your branding and logo design style

Consideration of your brand should be used at every customer touchpoint. For example, all customer communication materials should be branded not just with your logo, but the type of paper and images used need to be a conscious decision as to whether they fit your brand image. The following are examples:

How to find the right type of logo for your business

Your logo will have a considerable impact on the first impression your business will make: It will give your customers information about your brand and let them know if it's right for them.
Because your logo is such an essential part of your brand, you want to make sure it's done well. All your branding materials will have your logo on them. It'll get noticed by your customers on your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make an excellent first impression and help you stand out from the competition.

More about brand identity

Here are some questions you can ask yourself to get to the bottom of your brand identity:

Why did we start this business?

What makes us unique?

What are our beliefs and values?

How can we describe our brand in three words?

What do we do better than anyone else?

How would our customers describe us in three words?

List of possible values to tie into your branding strategy:

Speed

Commitment

Bargain

Handmade

Durability

Quality

Unique

Flexibility

Customer service

Home cooking

Fresh

Deals

Communicating with our branding and logo design team

You can reach us by phone, by WhatsApp or by email. Alternatively, use our contact form to reach out to let us know your goals and how we can support you in reaching them.

How can Moogle Marketing help?

We help businesses of all sizes to get their business found by people wanting to buy. Whether it's with an inspirational and accessible website that generates leads or through branding, ads or videos, we can support you in reaching your commercial goals.

Why choose our branding and logo design service?

Moogle marketing has a team of marketing and design specialists who understand how to create a visually communicative brand. Our team have worked for a wide range of clients and understand the function of colour, style and visual graphics.

What will happen when you instruct a branding and logo design specialist?

We will assign a dedicated marketing manager to your project to oversee the work. They will ensure that we meet your requirements, stay within any branding specifications and deliver all work within agreed deadlines.

We also offer a free consultation to discuss what your goals are and potential solutions. Get in touch with us and we will let you know how we can reach your dream.

Why should you contact Moogle Marketing?

Years of marketing experience means our team knows how to do every marketing project – from working on branding and logo design to providing you with social media content, google ads and SEO; Moogle Marketing knows what works, having learned through experience.
We are located in morocco, which means our overheads are lower, and we pass these savings on to our clients. We are an offshore marketing company that can deliver the same high-quality outputs you'd expect from a British marketing agency. Still, you pay significantly lower prices, what's not to love!

Would you like to discuss your goals before hiring us?

If you'd like to have a no-obligation chat with us before you hire us to do your marketing projects for you, contact us today.

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